Wednesday, 18 January 2012

Are AirAsia 'babes' - marketed as flying prostitutes?

breaking news

AirAisa stewardesses know how it feels to be treated like cheap sex objects. As if it is not enough mucking out toilets, the airline's crass advertising has painted girls as a 'hostess meets whore' for over a decade

Consider headlines: "The new girl has finally arrived. She's twice the fun and half the price" or "Now taking reservations. The seat, not the girl". This is the way AirAsia demean staffers. We are going to show you how tasteless, damaging promotions play out in reality. 

UPDATE: Since this article was published, three AirAsia stewardesses have been attacked and molested in Malaysia. The story - HERE - should echo in your psych as you continue to read how AirAsia treat their staff.


Don't lose sight of the fact that this is an advertiser that commonly boasts close-up shots of stewardesses' buttocks in their television spots. Take the images that pepper the Internet, where perverted individuals and amateur pornographers photograph stewardesses' behinds, breasts and under their uniforms. While this is indicative, this clip is a milder example than some. 

This website hastens to clarify that none of the lewd or distasteful photographs featured in this article were taken or commissioned by our team. Such pictures are abundant on the Internet. As it happens, airlines that do not sexually exploit stewardesses do not feature significantly - at least not in a pornified manner -  on the Net. AirAsia habitually demean staff - and appear infinitely more regularly than most on smutty sites.

According to insiders, a decade of demeaning AirAsia advertisments and objectification of its crew has manifested into many offending passengers 'competing' and using mobile devices to take lewd photographs, and a number of alleged unreported sexual assaults. You are surprised? Let's just say that AirAsia's passengers are hardly civilised travelers.Trailer trash ..

AirAsia don't think twice about draping 'bimbos' en masse over some geeky male passenger in what looks like a still from a sex video. Perhaps we could have a competition to give the sex movie a title. Maybe it could star the old perv in the 'Blow Me!' t-shirt. 

Sadly, this is precisely the demographic that would buy into lowest common denominator ads, using sex to sell.  The problem is that AirAsia are prostituting their female staff's image and reputation to achieve it.  

Speaking to one AirAsia stewardess on the condition of anonymity,  we were told that they - the AirAsia girls - realise that they have a very 'bad reputation' as 'sluts' among passengers, management and particularly stewardesses & staff from other carriers. Her conclusion was, "But what can we do, when we're painted that way? AirAsia is a terrible stepping stone."

 As a low-cost operator flying tens of thousands of Australian passengers, we're wondering if AirAsia are subject to legislation governing the Australian workplace. If so, the Malaysians could be in for a rude awakening. Have they not heard of Collective Shout?

"Wow ... you mean that headline doesn't give middle aged tourists  permission to cop a friendly feel of my booty?" "If they're lucky, maybe they can dance up against this little Asian girl back in the galley."

Does the sexist treatment also manifest itself in less obvious, but nonetheless negative ways? Do the young girls themselves begin to act out this image that has been pinned upon them by the AirAsia airline? 

Do they have a say in it? If they are expected to act like precocious sex bunnies against their better judgement, and arguably against their will, who among them is going to put their hand up and complain?? Or maybe their pseudo porn poses and come hither expressions spring naturally, as this is the way that girls are expected to behave today, no? Do they bed all their customers? Does the flight count as a date?

It is patently obvious that stewardesses from Singapore Airlines, and even Malaysia Airlines to a degree, are considerably more urbane and refined than the type of staff AirAsia sets out to attract. Does that, however, mean that girls who are not as worldly should be subjected to such sexist treatment from AirAsia? 

It is telling that major AirAsia shareholder Sir Richard Branson lost a very public bet with AirAsia CEO Tony Fernandes - a typically puerile PR stunt - and wagered what both decided was the ultimate humiliation. The loser had to dress up as an AirAsia stewardess. We think that says rather a lot about both men, don't you? 

While we have people such as lecherous old Sir Dick treating staff like objects he can pick up and manhandle, have we really got any hope? Really, have you ever seen a respectable multinational CEO picking up one of his or her staff in a short dress and parading her tail before the press? Tacky. You noted that AirAsia's CEO cannot even spell the word stewardess? Of course, he may have been distracted, busy planning an evening of joy with the Emperor's courtesans. 

Many of our blog posts relate to safety, that of passengers. We don't have any confidence in AirAsia in that regard frankly. This one also relates to the well-being of AirAsia's staff. We feel that their work conditions are quite sad enough, treated like second class citizens. We hope that the stewardesses cease to be treated as eye candy, or bait for undesirables. 

You will need to double-click to see this at full size.

We doubt Malaysia will ever implement anything approaching adequate workplace practices. We'll let you enjoy your morning coffee ... or as the AirAsia girls say, "Coffee, Tea, or me?" Please consider this before you next make your AirAsia online booking. We recommend finding alternative airlines until AirAsia make an undertaking to treat women respectfully - and not parade them dressed like circus performers ...

"Coffee, tea or me?" How about a bucket? 

"The new girl has finally arrived. She's twice the fun and half the price".

UPDATE - AirAsia Respond:

1 comment:

Anonymous said...

Until these girls have any respect in themselves, they will continue to work for AirAsia. There are far better working conditions on SIA, MAS, Qantas, etc, but these 'good time girls' lack the skills to qualify for better carriers. Sad.